FREE INNSÆI® MASTERCLASS WITH HRUND GUNNSTEINSDÓTTIR · TWO HOURS · LIVE ONLY
Which signal should I follow when
the data runs out?
A masterclass for professionals and leaders who make consequential decisions, and want to know when their own judgement can be trusted.
With Hrund Gunnsteinsdóttir, creator of InnSæi®, author of InnSæi (HarperOne/Bonnier books UK), filmmaker InnSæi (Netflix worldwide) and TED speaker.
Please note: This Masterclass is run in both English and Icelandic on separate dates
What is scarce now is not information. It is judgement.
You have probably known something before you could explain it. A hire that felt wrong on paper, and turned out to be wrong in practice. And you have probably talked yourself out of it.
Most of us were trained, carefully and for years, to distrust that ability. To call it bias, or noise, or woo-woo. So it goes quiet. Not because it stopped working, but because it stopped being consulted.
It goes quiet at the worst possible moment. Uncertainty is now the working condition, not the exception, and analysis needs stable ground to stand on. A survey of British business leaders this year found seven in ten now second-guess themselves when AI disagrees.
Not check their reasoning. Doubt it.
What is scarce now is not information. It is judgement.
I know this because it happened to me. I climbed fast, delivered, and by my late twenties had gone numb to my own signals. Getting that ability back took years of research and mentorship from experts around the world. It became my work.
In this masterclass I'll show you what intuition actually is, when research says it is reliable and when it isn't, and how to tell it apart from fear. A practice you can use in your next difficult decision, grounded in the science and practice of InnSæi®.
Three things you'll learn
1. Where intuition comes from, and how to trust your gut properly.
Trust your gut is good advice. It simply never arrives with instructions. Intuition, our ability to sense-make and discern signals from noise,
is intelligence in the whole body, not just the mind.
Your gut, by which I mean your whole body, is giving you real information, and a hunch is real information too,
worth exploring rather than dismissing. What you need is a way to discern what you are actually hearing.
That is what makes intuition trainable rather than mysterious.
2. How to tell intuition from fear.
This is the question I am asked a lot. Fear can be explicit and clear to us. A fear condition can also be the product of stress and high cortisol,
which still creates a fear-mindset affecting our ability to listen, process, interpret and act on information.
There are reliable markers, and once you know them you stop second-guessing yourself in the same way.
3. When to use intuition, and when not to.
A well-honed intuition is a key to our ability to perform well under uncertainty and complexity.
Data and analysis are what we should rely on in certainty, when we have known-knowns.
Most of us are trained in data and analysis. Few of us are trained in mastering our intuition.
The key to making good choices and decisions in today's world, is knowing how to use both intuition and analysis, together.
I'll show you how.
**There are two masterclasses - one in English, one in Icelandic**
Who this is for
Leaders and professionals who carry real responsibility, who are good at what they do, and who sense there is more available
to them than they are currently working with.
If you want sharper judgement and a stronger inner compass, and you are willing to practise rather than only read, you will get something from this.
InnSæi® is not a case for intuition instead of analysis. It is a case for both, deliberately.
Part of that is learning to sense-make in uncertainty and feel into things in a disciplined way, which is its own skill
and one most of us were never taught.
"Hrund's advice can change your life.
In a world of AI, your intuition will be your defining difference."
"InnSæi provides deep wisdom and practical guidelines for anyone who seeks to show authentic leadership in our world today."
Bill George, Executive Fellow, Harvard Business School, and author of Discover Your True North
Paul Polman, former CEO of Unilever, Founder IMAGINE
The details
Choose your session:
Tuesday 25 August, 5:00–7:00 pm CEST. Delivered in English.
Monday 24 August, 15:00–17:00 Icelandic time. Delivered in Icelandic.
Where: Online, live on Zoom
Length: Two hours
Cost: Free
There is no recording.
This is live only, both sessions.
Come with a journal, pen and paper if you can, and a decision you're sitting with.
If you'd like to explore this properly, this is a good place to start.
InnSæi® is a registered trademark of Hrund Gunnsteinsdóttir.
What you'll develop in 2 hours
You'll get a better understanding of what intuition actually is - and why it is far more precise and trainable than most of us have been taught.
You'll discover how to read and assess the signals your whole intelligence is already sending you, including the ones you've learned to override.
And you'll leave with three practical keys to start developing the judgment and discernment that will serve you as you continue to navigate uncertainty.
About me
I'm Hrund Gunnsteinsdóttir, an author, leadership coach and the creator of InnSæi®, a trademarked methodology for training intuition as a leadership capacity.
InnSæi® is based on science, research and practice, and hands-on implementation across disciplines and sectors as diverse as innovation, academia, investment, business transition, post-conflict reconstruction, the arts, film-making and leadership development for over 20 years.
I'm the author of InnSæi: Heal, Revive and Reset with the Icelandic Art of Intuition, published by Bonnier books UK 2024, HarperOne, 2025 and translated into 14+ languages. I am the script writer and co-director of the documentary InnSæi: The Power of Intuition. I created and directed Prisma, a university diploma programme recognised by the Nordic Council in 2010 for being among leading education approaches to fast changes and uncertainty in the work market.
I've given a TED talk on intuition, and the work has been covered by TIME, National Geographic, the BBC, CNN and NPR.
My background spans the United Nations, Yale, Harvard, Stanford, Oxford and the London School of Economics.
I'm a Yale World Fellow and a World Economic Forum Young Global Leader. I was a founding Advisory Member of the International Leadership Centre at Yale University.
I've spent more than 20 years on this question, and I still find it the most interesting one there is.
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